On Running – An extreme trial on an extreme trail
Once upon a time (well, last summer), there was a man who ran across the entire Alps – and he did it in 30 days, beating the old record by no less than 15 days. His name was Karel Sabbe, but of course, what’s really on your mind right now is: What kind of shoes did he wear?
The answer is simple: Cloudultra – ultra cushioned, ultra comfortable, ultra versatile – from On, a Swiss company specialized in running shoes. They made a documentary where you get to follow Karel’s many struggles (and brief moments of joys) along the 2,650 km trail.
We were assigned to create a website serving as home for the film. It would be the natural place to lead traffic from marketing and communication. In line with the documentary, the UX design needed to showcase the extreme nature of Karel’s achievement, and thus persuade visitors to watch the film.