Grace — Let’s make it amazing
Branding Identitet Webbplats 3D
Grace Studio is a newly started digital agency, with a mission set on creating better user experiences. Steering away from logarithms and heavy platforms , Grace builds digital solutions on equal parts design, brand values, data and respect for the user.
But among the thousands of digital agencies out there, what kind of brand identity would help Grace claim its position – and also tell the public something about their design approach?
The identity was shaped by colliding contrasts, such as rigid and structured typography grids combined with a playful colour scheme. Bold headlines were paired with a slim regular sans serif.
The logo of Grace Studio carries the essence of the contrast from the identity, aligning the bold headline and the elegant brand name in an interesting clash. The final result was a resolute and colourful brand identity, made with grace.