Stensåkra – From sausage producers to tastemakers
Communication Film & photo Branding Website Identity
Ever since 1945, the name Stensåkra has been synonymous with sausage. From 2006 and onwards, the aim has been to attract families, foodies and sausage lovers that value great taste, good craftsmanship and natural ingredients that are locally produced. Over the last five years alone, the company has more than doubled its turnover. So it’s apparent that more and more swedes are developing a taste for Stensåkra sausages.
Our relationship with Stensåkra started out in 2016, when we started working with their content for social media. The collaboration has been highly successful, and the content has helped Stensåkra reach a wider audience, resulting in many new followers and a significant rise of social media interactions.
When we were given the assignment to update Stensåkras brand identity, ten years had gone by since the last update. To take the brand to the next level and keep the business growing, it was time to shift focus in messaging, overall visual expression, and package design.
A sense of taste
Stensåkras position is to be a challenger brand that competes with great taste rather than prices or campaigns. To emphasize this idea, we created a new brand message that serves as the basis for all communication, on a brand level as well as a product level. The brand message also served as the basis for the development of the visual identity.
Inspired by taste, and how taste is created
The various elements in the visual identity are all inspired by the creation of taste – in other words the whole process of experimenting with various spices and flavors to realize an idea. We also wanted to express that taste involves all senses – smells, sounds, look and texture are all important parts of experience. On a practical level, there was also a need to reduce the number of messages on packaging and other units in order make the brand itself more consistent and clearer.
