Södra Once More – Launch Campaign
Communication Film & photo Website
Södra is the world’s first company to recycle textiles on a large scale. Their advanced and unique recycling process is called OnceMore, and since its official launch in 2019, the forestry company has received tons of worn-out bedsheets and towels from hotels, laundries and hospitals.
Within a few years, the goal is to make new textile pulp from all existing types of textiles.
Assigned with marketing the launch of OnceMore, we chose “Who gives a sheet?” as the theme. It was a small pun to create attention, but at the same time straight to the point: Who cares? And who wants to participate and contribute?
Many did, as became apparent in just a few days after the launch. The media impact was even greater than expected –and suppliers of raw material keep standing in line outside the mill in Mörrum.
This is how it works
To explain how Södra turns textile waste into new raw material for the textile industry, we made an animated film. It became so pedagogical and simple to understand that it was even deemed suitable viewing at the highest political level in Brussels.