Skandiform – Making sense, attracting senses
Film & photo Branding Identity
Ny Studio has revitalized Skandiform’s brand, profile, and identity. We’ve honoured one of Scandinavia’s most renowned brands in office and public space furnishing, but also pushed Skandiform in a bolder and slightly more rebellious direction. The result is a clean and calming identity that’s strongly connected to Skandiform’s heritage, core values, and design philosophy. It’s also in tune with the basic principles of contemporary Scandinavian design. Most importantly, it combines intrinsic design values like functionality and aesthetics with Skandiform’s brand promise – Scandinavian Sense.
In addition, we’ve also created a communication concept, a brand film, and content for Skandiform’s different collections. The concept, “Making sense, attracting senses”, is an interpretation of Skandiform’s beautifully crafted furniture through the lens of common sense and human senses. It’s a bold experiment with shadows, lighting, sounds, and organic materials that captures the essence of the brand and spans the emotional spectrum.