RH – Sustainable all the way
Communication Film & photo Website
We have collaborated closely with RH for several years, creating successful product launches and brand-building communication we are quite proud of ourselves. Our latest joint project concerned the company’s sustainability philosophy and how this can be traced through the entire manufacturing process. RH uses a large amount of recycled materials when producing their office chairs –and in addition, they also make them easy to renovate in order to prolong their life. Each new chair can also be disassembled and sorted for recycling, down to the smallest components.
Gold in the Swedish Design Awards 2020
Category: Digital Identity
The chair factory
In their office chair New Logic, RH are using more sustainable and durable materials than ever. To make this easier to follow and comprehend, we used 3D to create an animated chair factory.
The Chair Factory was mainly created for social media, helping to generate visits to RH New Logic’s own landing page. But the film also proved successful in providing a general insight into RH’s manufacturing philosophy and presenting facts about plastics, aluminum and steel in a simple and playful way.