RH – new visual context for office chairs

Communication Film & photo Identity

    RH is a Swedish chair manufacturer offering ergonomic, well-designed chairs for modern working life. As part of a larger branding project, we were asked to come up with new imagery guidelines, directed towards two important target groups: architects and designers.

    Our solution was to place the chairs in contexts that offer contrast to traditional office environments, to provide a stronger sense of space, structure, and harmony.