RH – new visual context for office chairs

Communication Film & photo Identity

RH is a Swedish chair manufacturer offering ergonomic, well-designed chairs for modern working life. As part of a larger branding project, we were asked to come up with new imagery guidelines, directed towards two important target groups: architects and designers.

Our solution was to place the chairs in contexts that offer contrast to traditional office environments, to provide a stronger sense of space, structure, and harmony.

We at Ny Studio have two siblings named Grace and Saga. As a traditional communication agency, it’s great to have them by our side. Not just for their experience in digital solutions and photo, 3D and film – but also because we share the same strong, proactive spirit and a common, creative culture.