PMU – Second hand, reinterpreted
Film & photo
What and where you shop can make a big difference. The Pentecostal Mission of Sweden runs a chain of more than fifty second-hand stores, where all work is done on a non-profit basis and the surplus goes to worldwide actions against poverty. For customers, the goods themselves are an important action: second-hand is hard to beat when it comes to sustainable shopping.
We were commissioned by the flagship store, PMU Jönköping City, to develop a visual concept highlighting their large and wide offer. This resulted in 25 unexpected and playful studio images, intended for use in their social channels.