Nybergs – The new road ahead
Communication Film & photo Branding Identity 3D
Nybergs started out in 1975 – and over the years, this well-known local car dealer has closely followed the changes in how people perceive and use the car. In recent years, however, the road map has become hard to read for any company in the business.
Together with Nybergs, our task was to find the route description for the journey ahead. Who are Nybergs? Where are Nybergs in relation to the competitors and to the strong brands they sell? Navigating wasn’t easy at first. But no matter which route we would take, starting with a belief seemed like a good idea.
Our work led to a new, more personal and confident identity for Nybergs. At the same time, we made careful considerations and research to avoid collision with other brands exposed in the showroom and on the website. From there the journey now continues, both in digital and physical form.