
Lundhags – New identity, new suit
Branding Identity
Lundhags design and develop clothes, backpacks and boots for all-year trekking and outdoor life. Our fruitful collaboration with the company lasted for six years and resulted in several design awards. In this particular project, we created new label and hangtag designs for outdoor clothes and boots, which also required redesign of the logotype and a new graphic symbol for complementary use.
study

refined logotype


graphic symbol




inside backpack



