Person med Lundhags jacka

Lundhags – New identity, new suit

Branding Identity

Lundhags design and develop clothes, backpacks and boots for all-year trekking and outdoor life. Our fruitful collaboration with the company lasted for six years and resulted in several design awards. In this particular project, we created new label and hangtag designs for outdoor clothes and boots, which also required redesign of the logotype and a new graphic symbol for complementary use.


Lundhags logotyp mörk

refined logotype

Lundhags märke på ryggsäck
Lundhags symbol

graphic symbol

Lundhags labels och hangtags
Lundhags labels
Lundhags labels
Lundhags label

inside backpack

Lundhags labels
Person gör eld med Lundhags jacka
Lundhags hangtag
Lundhags hangtag

We at Ny Studio have two siblings named Grace and Saga. As a traditional communication agency, it’s great to have them by our side. Not just for their experience in digital solutions and photo, 3D and film – but also because we share the same strong, proactive spirit and a common, creative culture.