concept retail

  • Strategy
  • Design
  • Copy
  • Web design
  • Photo
  • Film

Inspired by the rugged, reliable and proven products of Jonsered, we set out to communicate the brand to a new demographic in the retail segment. Backed by a solid heritage and professional grade profile, the concept came together under the headline “Why settle for less—the pro experience”—which positioned Jonsered as the premium choice for DIY consumers. The campaign was launched online and through SoMe channels along with TV commercials, print ads and in-store material.