Man i skog med Jonsered motorsåg
Man i skog med Jonsered motorsåg

Jonsered – A professional profile

Communication Film & photo

Inspired by the rugged, reliable and proven products of Jonsered, we set out to communicate the brand to a new demographic in the retail segment. Backed by a solid heritage and professional grade profile, the concept came together under the headline “Why settle for less—the pro experience”—which positioned Jonsered as the premium choice for DIY consumers. The campaign was launched online and through SoMe channels along with TV commercials, print ads and in-store material.

Man åker på Jonsered gräsklippare
Närbild Jonsered motorsåg
Katalog Jonsered
Man i skog med Jonsered motorsåg
Poster män med Jonsered motorsåg och gräsklippare
Poster man med Jonsered motorsåg
Man med Jonsered lövblåsare i trädgården
Närbild man

We at Ny Studio have two siblings named Grace and Saga. As a traditional communication agency, it’s great to have them by our side. Not just for their experience in digital solutions and photo, 3D and film – but also because we share the same strong, proactive spirit and a common, creative culture.