Björk Haircare – Embrace nature

Björk Haircare is a Swedish brand offering sustainably produced, vegan hair care products. With the purpose of clarifying the brand and its market position, we were assigned to come up with visual content for digital platforms and social media, including visual concept, location, model selection and art direction.

We came up with a concept called Embrace Nature, based on the brands strong relation to Swedish nature and on the fact that there are different products for protecting your hair during different season. Everything was shot the Swedish west coast, using the ocean and the barren, rocky shores as visual representations of the product names and features. A framework that presents Björk as a genuine, timeless and nature-oriented brand.