Anza Pro Design/branding
Anza is the leading supplier of painting tools in the Nordic countries. The Anza Pro brand is solely aimed at professional painters. We were given the task to create a brand identity that separates Anza Pro from Anza and confirms their strong position on the market.
The functional communication shows Anzas focused efforts to support the painters, through research, product development and design.
The emotional communication pays tribute to the professional painters by showing that Anza is close to them and understands their everyday challenges.