
Anza Pro – The professional brand
Film & photo Website Identity
Anza is the leading supplier of painting tools in the Nordic countries. The Anza Pro brand is solely aimed at professional painters. We were given the task to create a brand identity that separates Anza Pro from Anza and confirms their strong position on the market.

anza logo

anza pro logo process

anza pro logo

colour palette

imagery
Functional communication
The functional communication shows Anzas focused efforts to support the painters, through research, product development and design.

Emotional communication
The emotional communication pays tribute to the professional painters by showing that Anza is close to them and understands their everyday challenges.
