Branding and identity

Branding is the what, the how and the why. This is where the brand’s conviction, direction, personality and values are found – and together they form the fertile soil for its growth. The identity adds the visual expression, shows the strengths and the feelings – and tells its story the way it deserves to be told.

01 Branding

Is your brand in need of a revision or a new direction – or maybe you’d like to create a whole new one? Starting from your needs, we are happy to support you all the way, from vision and mission by the way of core and values to market position.

If you like us to, we can also take care of all those tricky legal issues, such as trademark protection and registration of web domains. Our open and easy-to-understand process makes it easy for you to follow and take part in every step.

Contents

Vision
Mission
Core
Position
Culture
Tonality

Options:
Naming
Legal issues

02 Identity

Is the vision, mission, core and position of your brand clear to everyone – but you need a new identity to better reflect what you stand for? We start from the brand’s current situation and take a new approach to the visual identity. Together we will then decide how deep we will go in the areas of packaging and product.

Contents

Tonality
Logotype
Colours
Typefaces
Typography
Graphics
Image style
Design grid

Options:
Trademarks carriers
Soundspace
Packaging design
Product branding

Se Branding and identitycase