Some brands just feel proper. When it comes to Lundhags, we know why. They simply live their story. The mountains of Åre, astonishing and mighty, suround the little factory in Järpen. In that little factory, they've been making boots by hand and from scratch, since 1932. The people who make the boots, and the people who wear them, spend a huge part of their lives out in nature. This resulted in higher quality boots that last longer, as well as brand new products like jackets, trausers and backpacks, making it possible to love all seasons. The craftmanship, their stories and nature were given plenty of room within their marketing. We hope it will inspire people and stir up some thoughts about what we're doing with our time.