When a company produces really tasty products, the loyal costumers tend to become supporters. We experienced this first hand with Stensåkra and their Swedish sausages. This had a big impact on the companys tone of voice, which became simple, relaxed and loose. The goal is for the brand, images and videos to be as loved as their sausages.
A hoter classic
The Falun sausage s a Swedish classic, and classics are rarely uncontroversial to change. Stensåkra chose to lift the Falun flavor with chili and cheese. We chose a launching webpage with a clear focus on innovation.
Is there any so called raw food within the sausage industry? Of course. It's called Rawsausage, and it's incredibly flavourful. The Rawsausage doesn't get heat treated, and delivers the best taste when it's well done. It's simply raw food.
The first day of April is always peculiar. We embraced the opportunity and published a Stensåkra jewelry collection, called "High Färshion". We created three necklaces and four bracelets, under the brand of "Würst Jewelry". \r\n
The request for barbecue tips is immense during spring and summer. Stensåkra regularly publish recipes and little tips for those barbecue nights, and they actually are just as tasty as they look in the picture.